Anthony L Butler
Author
Language
English
Description
"I woke up to my mother's screams"
These are the first words of Anthony Butler's “Primal Storytelling”. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.
Two years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the...
Author
Language
English
Description
For most managers technology is a mystery. Must it endlessly eat away at profit, hamper productivity, and bring business to its knees with outages? According to author Anthony L. Butler, it almost feels like a crime in progress conducted by three super villains: Money Pit, The Productivity Bandit, and the business destroyer-Outage. Businesses are in a constant struggle with the evil triad that continues to rear up over and over again. Cracking the...